Take them out of the freezer? - It's a bit more complex, but not much...

When you set-up a new domain or email address, it is important to spend time warming it up to build credibility and a trustworthy reputation. This process will mitigate the risk of your emails going into spam in the future.

Getting warm - advice and guidance

It takes time...

Warming-up a new domain or email address can take between 30-90 days. The absolute minimum should be 30 days, but ideally, you would want the full 90 to make sure warm-up is as effective as possible.

Start slow (and low)...

New domains and email address have no credibility or reputation, so are treaded with caution by email providers. It is therefore important that you start slowly with low volumes, we recommend 20 p/day, and increase in increments of 10 as your open and reply rates increase.

Check your data...

If your data is out of date or incorrect, you will get bouncebacks. Bouncebacks affect your credibility and therefore deliverability as it looks like you don't know who you are contacting. Your email provider may throttle your account temporarily if you have too many.

Use your inbox...

It is important that you are sending, receiving and reply to emails from the inbox connected to SourceWhale, as this is more normal behaviour. If you are only sending SourceWhale Campaigns from your inbox, this will look automated and your email provider could disable your account.

Space it out...

it is important to space your emails out, rather than sending them all at once which looks like a mass mail. We recommend you have at least a minute between each email.

SPF and DKIM records (what the ??)

SPF and DKIM records are verification mechanisms used to confirm that an email has been sent from your account and hasn't been modified in transit. it is essential to set these up to make sure your emails reach their intended recipients and avoid bouncebacks. You will need to obtain these records from your email service provider and add them to the domain's DNS settings.


Whilst warming up your new domain and email, you can start using different types of outreach.

Stuck or need some help? Click on the chat icon at the bottom right hand corner to connect with our support team! 💬

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