Why is email throttling important?

The simple answer is; if you don't "warm-up" a new domain and email address sufficiently, there is a greater chance that you will go into spam. This is where email throttling can help mitigate this risk. Please see our article on "Warming up a new domain and email" for further guidance.

Even once you have warmed up your email, it is still important to control the number of automated emails you are sending on a daily basis. The good news is, SourceWhale has done the hard work for you. You just need to monitor and adjust your daily sending limits as your open and reply rates increase or decrease.

If you are using a brand new domain, we recommend a Daily Sending Limit of around 30 emails a day, with a Minimum time between emails of 300 seconds. Every week, you can raise the Daily Sending Limit by 10, whilst keeping an eye on your open rates to make sure they do not drop by a significant amount. For those who have a more established email domain, you can start on our default Daily Sending Limit of 100 emails a day and a Minimum time between emails of 180 seconds.

Step 1

To review and change your throttling please navigate to your profile page found below.

Step 2

These can be adjusted by the sliding bars highlighted below.

Step 3

Once you have set your "Daily Sending Limit" and "Minimum time between emails", make sure you "Save" in the top right!


Stuck or need some help? Click on the chat icon at the bottom right hand corner to connect with our support team! 💬

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